Nowadays, the digital platform plays a crucial role in the marketing and promotion of a business. Using the digital method of marketi...
Nowadays,
the digital platform plays a crucial role in the marketing and
promotion of a business. Using the digital method of marketing and
communication, organizations achieve greater number of leads and sales
for the business. Also, marketing and promotion on the digital platform
help create a strong brand identity. The effective role played by the
digital platform has emphasized the importance of various digital
marketing techniques. Search engine optimization is one
of the key elements of effective marketing and promotion on the digital
platform. Different kinds of SEO strategies are used to improve the
organic ranking of the website on the top SERP results. One of the most
effective SEO methods used by the businesses is link building. This is a
very useful tactic that helps to bring the website organic ranking on
the top SERP results. Link building enables a business to achieve a
better position in the top SERP results in a much shorter period of
time.
Optimizing a website is a very tricky task,
which requires the assistance from the expert professionals. The topmost
SEO companies in India offer such competent website optimization
services that help a business to strategically achieve a higher ranking
on the top SERP results and at the same time gain an effective brand
reputation on the digital platform.
In the process
of implementing a strategic search engine optimization, link building
plays a significant role. Link building is basically a process of
getting external pages link to the pages of your website. This tactic is
one of the most effective optimization strategies used for the better
ranking of the website.
While there are many factors that play a crucial role at the time of link building, the below-mentioned points are the top 7 resolutions made for link building in the year 2017.

1). Building Strong Backlink Profile
Backlink
creation is the most important part of link building. It is one of the
major metrics used to increase the organic ranking of the website.
Generally, a web page having a lot many backlinks tend to rank higher on
the popular search engines like Google, Yahoo, Bing, etc. The backlinks
created for a web page has to be contextual or relative to the products
or services of the website. Creating a lot many backlinks helps a
website to rank higher in the top SERP results, which in turn helps to
generate more lead and sales for the business.
2). Keep a Track of the Competitors
One
of the major ways to acquire good results in the digital marketing
field is to keep a track of the competitors work. Having knowledge about
what others in the same field are doing makes you remain up to date
with the latest trends of the industry and also make you aware of the
tactics or processes used for the optimization of the website in a
better manner. Also, this enables you to acquire an idea about the
various link building methods and processes used by the other competitor
websites. Thus, keeping a track of the competitors work is very
important for strategizing a unique and effective link building
technique.
3). Use the Paid Media to Draw Traffic
Using
the paid form of media for the promotion of a web page can be very
effective. Paid media can be competently utilized in conjunction with
the link building efforts. Using the paid media to organically rank some
keywords is no harm.
4). Concrete Research has to be Made before Creating Any Content
For
creating a unique content, adequate research has to be made. Conducting
a thorough research before creating content is essential to make the
content relevant for the audience. Proper research on the topic makes
the content unique that in turn helps the better promotion of the
website and creates more effective links.
5). Create Genuine Relationships with Customers through Various Social Media Channels
Creating
and connecting with your customers is essential to improve the organic
ranking of the website. Interacting genuinely with people across various
platforms helps in link building many times. You might get an up vote
or a mention on any social media channel that might be very helpful to
the increase the links of your website and rank it in the top SERP
results.
6). Use Strategic Approach to Promote Your Content
Promotion
of content on the digital platform has to be done strategically.
Selecting the most strategic way to approach people for promoting
content is very important. People might feel offended if you directly
ask them to like their content. So, the method or way of approaching
people to like their content is very essential.
7). Take a Note about the Capacity of Your Risk Tolerance
Knowing
the amount of the risk you can take to build link for your website is
essential. But, it is mostly recommended that if any method violets the
Google webmaster guidelines then do not get involved in that practice.
Link building may provide you a better organic ranking but getting
indulged in wrong link building practices can even spoil the minimum
chances of coming into the rank and obtain a better traffic on the
website.