Your marketing and sales team came up with a great campaign to drawn in leads, but how do you know you’re successful without looking at ...
Your marketing and sales team came up with a great campaign to drawn in leads, but how do you know you’re successful without looking at the hard data? SEO analysis tools are essential for tracking the buyer’s journey through quantitative data so your team can improve on future campaigns and enhance return on investment.
1. SEO Moz
Moz is one of the most highly recommended SEO tools to measure, monitor and grow keyword performance all in one platform. While Moz Pro is a paid service, there are free (but limited) Moz features available for anyone looking to boost their page rankings. To get more searches, sign up for a free 30-day trial with Moz Pro to oversee marketing campaigns before moving on to the paid version.Top feature(s)
Keyword Explorer
-
Find out keyword volume. While you’re restricted to 1-2 searches each
day in the free version, you can find out the number of monthly
searches of a certain phrase (keyword volume) for opportunities in
traffic/revenue growth.
-
Target low-competition keywords. Gauge the difficulty of ranking on
page 1 ahead of the competition and receive keyword suggestions for
similar searches.
2. BrightEdge
Like Moz Pro, BrightEdge is a subscription-based service, offering customizable dashboards for measuring SEO results. With BrightEdge, you know where you stand overall in search rankings by keyword, page and more. Organize your campaigns by grouping keywords by categories and easily switch between several dashboards if your brand owns multiple domains.Top feature(s)
Recommendations
-
Receive a list of suggestions for page improvements. Breaking down
your top pages by the main keyword associated with it, BrightEdge will
display the number of SEO recommendations for these pages, from
replacing keywords in your page descriptions to shortening the length of
URLs.
3. Google Analytics
Google Analytics is perfect if you want access to a powerful SEO analytics platform without spending a dime. Monitor your leads’ progress from visitor to buyer more effectively through the platform’s sections divided into Acquisition, Audience, Behavior, Conversions and more.Though beginners may have issues navigating Google Analytics with its overwhelming number of features, there are free resources available, including videos and a certification course, to understand everything it has to offer.
Top feature(s)
Real-time Report
-
Review how many visitors are on your site, which countries they
originating from, if they’re taking action to become leads and whether
you’ve hit your conversion goals in real-time. This report will also
show the top sites referring visitors to your site and which pages
visitors are currently looking over to reveal most popular content.
4. Majestic SEO
Majestic SEO has a variety of free and paid tools for measuring search volume, but it is most notable for its ability to report on backlinks, or links you get from other websites, which is a big factor in page rankings. Google views backlinks as “votes” for the popularity and relevance of your site. The larger the number of backlinks, the higher your page is ranked on search engine result pages.Top feature(s)
Backlink Analyzer
-
Review the number of links to your domain and pages. It’s not enough
to know only the amount of backlinks to your site. Majestic SEO will
also give you an idea about whether they come from trustworthy sites so
your site is not penalized for spammy links.
5. SEM Rush
Adding to the number of paid services on the list, SEM Rush is another must-have toolfor its detailed domain reports. Your dashboard will automatically display the positive or negative changes in organic keywords and traffic + paid ads keywords and traffic compared to previous time periods.Top feature(s)
Domain Analytics
-
With the Domain vs. Domain feature, compare your site with one or two
similar websites to get insight on the performance and ranking of your
organic or paid keywords against your biggest competitors.
6. Google Webmaster Tools
Although Google Analytics is powerhouse by itself, these two SEO analysis tools together is a game changer for marketing campaigns. Webmaster Tools features analyze the more technical factors of SEO and overall site performance. Webmaster Tools collects and reports SEO data from inside and outside your site, including internal links and backlinks.Top feature(s)
Diagnostics
-
Run diagnostics for troubleshooting SEO problems with your website
and gain a better user experience. For example, use this tool to get a
list of broken links on your site that take visitors to a 404 error
message instead of their expected page. Fix these broken links and you
quickly connect leads to the content they are looking for, improving
chances of conversion.
