In the process of achieving a higher ranking, link building plays an important role. However, there are certain considerations that should be kept in mind during link building.
Digital
marketing is one of the key methods to reach out to potential customers
competently in a shorter period of time. Marketing products and
services on the digital platform requires effective search engine
optimization tactics. Out of many strategic practices or tactics
utilized for search engine optimization, link building is the most
significant one. Link building is often considered as one of the most
effective methods that helps improve the organic ranking of the website
on the top SERP results. It is actually a process of getting external
pages to link to a website page. This external links might be anything
like content, blog article, infographic, animated video, and much more
alike. This method plays a crucial role in bringing a website into a
good position in the top SERP results. So, link building is often
regarded as the topmost ranking factors of a website.
Marketing
products and services on the digital platform is a very tricky job. Due
to this reason, people prefer to take the assistance of the expert
digital marketers, who have prior knowledge and experience of handling
the complexities of the digital world. In the process of securing a
better ranking on the top search engines, organizations often prefer to
take the help of the professional SEO experts. The SEO experts have the
best knowledge about the search engine marketing processes that helps
the organizations to improve the organic ranking of their website on the
popular search engines. The topmost SEO consulting companies
facilitate competent SEO tactics, which enable organizations to create a
strong online identity on the digital platform and achieve a higher
ranking on the popular search engines.
In the
process of achieving a higher ranking, link building plays an important
role. However, there are certain considerations that should be kept in
mind during link building. Let’s take a look into the top 5 do’s and
don’ts of link building in the year 2017.
1). Concentrate on Links from Contents
Till
now, the best method of generating external link to a company’s website
is by producing unique contents. Keyword-infused and focused-topic
links are the best external links for a web page. This kind of link
building help grab the attention of the reader on the services the
business provides, which in turn helps the website to rank better on the
top search engines.
2). Pay Adequate Attention to Referrals
In
the process of link building, it is very important to pay adequate
attention on the relevance of the external links attached to the
website. Linking relevant external pages enable adequate creation of
traffic into the website. The ultimate goal of digital marketing is drag
traffic into the website and convert potential visitors into
prospective customers. So, when a link building strategy is devised, it
is necessary to pay proper attention to the authoritativeness and
relativity of the external links.
3). Create Blog for Your Website
Having
a blog is very important to generate more links and to acquire a better
position on the top search results. Blogs provide a platform to a
website to constantly remain connected to the visitors with the methods
of regular content updates about the most trending topics of the
relevant industry. Linking a relevant blog creates a lot of link
building opportunities that makes necessary for the ones who don’t have
blogs get one as early as possible.
4). Utilize Your Customer Base and Top Clients
The
most valuable links one could generate for a website is from the top
clients. Testimonials and reviews are always good for SEO but links take
it a step forward. You can get a customer get linked to your blog by
offering them a discount. This is perhaps the most effective methods of
generating links for a website and rank better on the top SERP results.
5). Generate Links Having Relevant and Authoritative Pages
The
goal of a link building expert should always to generate link from the
best of the best. You can easily get the list of top ranking websites
having similar search terms from the search engine result. Acquire links
from important web pages and use them to determine the backlinks that
others have generated for ranking their website.
1). Forcefully Injecting External Links
Linking
web pages forcefully to a website is one of the most wrongful acts done
by the link builders. In order to acquire fruitful results in the long
run, one must stop injecting external links forcefully into the website.
2). Cloaking
Reflecting
different contents to search engines as compared to ones you show to
users by cloaking is the worst link building practice adopted by the
link building experts. This can certainly harm your SEO at a large.
3). Trading Links
Trading
or collaborating links randomly from any website may harm your traffic
and ranking very badly. To obtain traffic adequately to your website it
is necessary to link relevant external links to your website. Trading
randomly may harm your existing organic ranking as well.
4). Manipulation In the Process of Link Building
To acquire effective results for link building it is essential to stop introducing manipulations in the link building processes.
5). Paid Links
It is mostly recommended to avoid paid links in the process of link building.
So, while you build links for your website take these above-mentioned do’s and don’ts into consideration.
