The digital platform is an every changing podium that allows the introduction of varied forms of innovations and updates, which makes t...
The digital platform is an
every changing podium that allows the introduction of varied forms of
innovations and updates, which makes the web world more competitive and
profitable. At present, the digital platform is the world’s most popular
places for successful marketing of a business. Often the giant firms
use this technology driven web world to promote their products and
services among the online customers. The digital marketers are
enthusiastically coping up with varied forms of difficulties to acquire a
better position in the top SERP results as that will yield them more
traffic which in turns leads to more business and sales. This platform
has introduced a podium that has made marketing and communication much
faster, flexible, and cost-effective.
The digital
world is often accompanied by various complexities that need to be
addressed appropriately so as to obtain a better position on the top
searches of the popular search engines. Such competent tackling of the
web world often requires the assistance of the experts. These days,
there are many notable SEO consulting companies
which provide effective methods to reach out to potential customers in a
much shorter period of time. These companies have the expertise to
handle all kinds of digital marketing complexities effortlessly, which
in turn helps a business to achieve success in the digital world.
Each
day the digital platform witnesses a new trend and update that make the
competition stiffer and concrete. In this already competitive web
world, Google has introduced a new update which will be in effect from January 19, 2017, elaborating that the location-specific phones numbers will start showing up when location extensions appear in ads.
This has made it tough for the advertisers, who use a central contact
number for various kinds of purposes like conversion, tracking, etc.
This latest update from Google has in one way made the reachability of
the ads more location specific while introducing a difficulty for the
advertisers using different contact numbers for various kinds of
advertising jobs. To get the most of this latest update, it is first
important for the advertiser to use the location-specific phone number in the advertisement
that is there in their Google My Business profile. This new update from
Google has widened the exposure for ads, which includes location
extensions in them.
As per this upcoming update of
Google, it is being advised to the advertisers having location
extensions to ensure that their Google My Business listings are updated
with the accurate contact numbers for each location of their business.
There are plenty of cases, where the advertisers with physical location
prefer to direct calls to a central number or call center to acquire ad
conversion and tracking. Google is completely aware of this concern,
which is why it suggests the advertisers to submit a form before the
implementation of this latest Google update to opt out of having local
numbers show in location extensions. However, taking such step might
negatively impact the ad impressions.
So, it is
mostly recommended by Google to use this latest update to generate more
prospective exposure for ads in spite of opting out and creating a
negative impression on the advertisements.